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Advertising serves as a legal attack on
your rivals - The advertising message is set by the individual player.
The effect on the selected combination of target groups is then shown
immediately. Comparative advertising can be used to emphasize one's
strengths. A good marketing campaign will make the individual branches
better known. Very effective advertising even has a direct effect on the
opinions and attitudes of the cities' inhabitants. The better known your
branches are, the wider your area of influence will be. This then tempts
the customers away from your rivals. You can even put posters up near
rival branches, to change the minds of hungry passers-by who were
planning to give their money to your opponents.
Attacks - When you launch an attack on storage buildings or closed
branches, you can either completely empty them of their contents or
demolish them. This does considerable damage to the competition.
Foul play - You can damage other branches' reputations with
well-directed acts. For example, you can appoint unsavory punks to annoy
the customers. If you want to protect yourself from operations like
this, you will have to appoint security guards. You can also effectively
sabotage rivals' branches by planting rats and cockroaches, which put
the customers off their food. Or you could take more drastic action and
poison the
ingredients, or let voracious woodworm loose on your rival's furniture.
While your opponent is busy dealing
with the acts of sabotage, his customers will take to their heels. You
then acquire new customers.
Price/quality policy - If you want to force your way into a market
quickly, it is often worthwhile to start with a combination of low
prices and extremely low costs, if this is possible. OK, so the
customers will take note of the poor quality of the cheap branches, but
your excellent choice of location will already have driven your rivals
to ruin. The target groups' opinions both of your own branches and rival
branches can be obtained at any time. By using skilful quality
management, you will soon woo all the customers away from an inferior
branch. |
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