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Retail First - The fastest way to get some cash flowing in
is to open a department store. The investment is minimal, and if you
pick the right products, you can establish enough revenue to fund more
ambitious projects. When you launch your career, let a day or two pass
before you start spending money. Don't jump on the first products to
show up in the seaports. By waiting a day or two, you'll have a better
selection of goods. Go for the consumer goods, especially necessity
items like furniture and diapers. Build a department store and set
up the units to buy and sell the goods you've chosen.
Now check the stock market information for your company. The share price
will be very low. That will change quickly, so move now; issue some
additional shares, then buy them up with your funds from your
personal account. Fast-forward the game (Y key). The stock price for
your company's shares will jump rapidly. Issue more shares -- causing
the price to drop -- then make another purchase from your personal
funds. Now, as revenues increase, you'll be in a position to reap the
rewards.
Farming for Fun and Profit - If you start with enough
capital -- more than $10 million -- you can take control of the
production end of your budding business. Find a city near a seaport
that's importing consumer goods. Build a farm near the city to raise
cattle and produce meat products.
Along with department stores, farms are the best means of generating
capital early in the game. And if you have a competitor in your city
who's selling a product that you can produce on a farm, you can contract
to sell to your rival. As a supplier to your competitors, you'll be able
to determine the retail price of their products.
The placement of farms and manufacturing facilities is critical. The
closer the suppliers are to your factories, the higher your profits will
be. Ideally, use your farms to produce materials that can be used in
more than one product. For example, build a farm to produce meat
products from cattle and sheep. Take advantage of every opportunity
available in terms of geography and production potential. Back to that
farm where you're producing mutton, leather, and wool. If the area will
support cotton, grow it on the same farm. Now, a nearby factory will
have everything it needs to produce sweaters, shoes, and leather
jackets.
Research Is Essential - A little money spent on research
goes a long way. When you can research raw materials, such as textiles,
go for it. Research on a consumer good enhances the quality of that
product alone, but money spent on raw material research will boost the
quality of every product that uses that material in production.
It Pays to Advertise - After you get a few production links
and retail outlets, fork over some advertising dollars. Don't rush in
blindly, though. Remember, if a competitor is selling the same product
in the same market, your advertising will build awareness of your
rival's product, too. In that situation, the best way to distinguish
your own product is through private labeling. Once you build brand
awareness, open a second department store in the city. You'll gain
market share and be better able to control prices.
Crushing the Competition - Try your hand at the stock market
as another means of building your bank account. Make your moves early
in your career, when your competitors are starting out. Check out the
corporate summary and find out which of
your rivals is making money. Early on, their stock will be cheap. Buy a
big chunk of a profitable company, then watch the cash roll in. |
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